Connect with customers by way of highly targeted, conversion-optimized OTT campaigns. With a suite of optimization, attribution, and targeting tools, advertisers can unlock television’s performance potential. Combining the impact and prestige of TV will deliver results that meet, and exceed, search and social-at scale when and where it will make the most difference to your brand.

What Local Advertisers Need to Know About OTT

What is OTT?

OTT or “Over-the-Top” describes the delivery of content using the internet. By enabling viewers to watch programming on their preferred device, they are able to forgo paying for traditional cable or satellite.

Want to Learn OTT Basics? Click here to download your free copy of our OTT eBook.

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The Authority on Audience

For brands and marketers looking to connect with specific consumers—moms, Millennials, managers, men, and more­—MNI Targeted Media (MNI) makes it easy. How? By using leading-edge targeting technology to connect brands across industries with the precise consumers they need to reach. MNI is part of our Meredith corporate family. Meredith Connecticut works alongside MNI to offer comprehensive digital solutions that serve our clients best.

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OTT Conversions - Data Visualization

MNI is part of our Meredith corporate family. Meredith Connecticut works alongside MNI to offer Motto, an OTT/CTV reporting and attribution visualization platform.

Motto shows the full scope of an OTT/CTV campaign—how conversions are driven, not just views. We bridge the gap between the mediums and conversions, providing a solution to the problem marketers face when it comes to measuring a call-to-action in a CTV/OTT ad.

Will Motto work for your business? Absolutely. Check out this case study to see business success in action using Motto!

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Define Success with Measurable Metrics

With Motto you get precise, actionable data that can be analyzed in real-time. We will track impressions, site visits, conversions, and more—all exact, no estimates or delayed data. By integrating full analytics, you will be able to measure impact and optimize your campaigns to accelerate ROI.

Want to learn more about using Motto for your business? Schedule a consultation!

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Target Your Audience with Data Experts

Meredith Connecticut is unlike other stations. Our alliance with MNI Targeted Media sets us apart by uniquely positioning us to provide our partners with meaningful, integrated marketing campaigns. MNI is part of the Meredith family, and together we can grow your business by reaching customers anytime and anywhere.

Our data experts will target viewers based on their interests, geography, in-market status, and more. Your business will benefit from the proprietary data insights that we offer. If you incorporate CRM data, you will have the ability to reach viewers already in your sales funnel.

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How Meredith Connecticut Uses OTT & Streaming to Increase Marketing Results

By utilizing OTT, you are able to reach anyone and everyone. Not only people on the WFSB linear platform but anyone who is streaming television. With online streaming becoming more popular, we can help you to stay ahead of the curve and utilize OTT to grow your business even more.

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