WFSB Advertising leads the industry in OTT & CTV advertising by utilizing Premion, an award-winning OTT platform. Unlike other OTT platforms that use open exchange inventory, Premion works directly with 125+ premium publishing partners. With top-branded networks and content libraries – from TV shows and hit movies to thrilling sports events, live and video-on-demand – Premion delivers measurable outcomes and ensures highest quality content, transparency, and brand safety for advertisers.

What Local Advertisers Need to Know About OTT

What is OTT?

Over the top (OTT) is an app-based platform that delivers long-form episodic video content directly over an internet connection, with content viewed on streaming devices like FireStick, AppleTV, Roku, etc., as well as Smart TVs, tablets, mobile phones, computers, and gaming consoles. Viewers use both subscription and ad-supported OTT platforms. Commercials served on ad-supported OTT platforms appear just like they do on broadcast television and are non-skippable.

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The Premion Difference

The Premion difference – and the WFSB Advertising difference – is built upon key partnerships, which gives our advertisers first run at the most sought-after inventory in streaming video. Instead of purchasing inventory through an open exchange, we hand-pick our content providers, ensuring that our advertisers’ brands are shown on quality channels and content. Premion also offers unparalleled targeting to reach your intended audience.

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Premium Content

  • Live & Video-on-Demand
  • 125+ Leading TV & Media Brands
  • Upfront & Secure Inventory Deals
  • No Short-Form Content
  • No Open Exchange Inventory
  • TAG Certified Against Fraud
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Expansive Reach

  • Service Local & Regional Markets Across the U.S.
  • Multi-Platform Distribution
  • Not Limited by Geo or Subscriber Base
  • CTV-Centric for Co-Viewing Amplification
  • From Cord-Cutters to Pay-TV Subscribers
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Audience Targeting

  • Household & Behavioral Targeting
  • Audience-Centric Packages
  • Custom Audience Building
  • Data Onboarding
  • Premium Data Providers
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Detailed Reporting

  • Client Dashboard
  • Network-Level Reporting Down to the Impression
  • Reach and Frequency Metrics
  • Conversion Attribution Measurement
  • Actionable Campaign Insights

Want to learn more? Schedule a consultation with the WFSB Advertising Team!

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