Over the top (OTT) is an app-based platform that delivers long-form episodic video content directly over an internet connection, with content viewed on streaming devices like FireStick, AppleTV, Roku, etc., as well as Smart TVs, tablets, mobile phones, computers, and gaming consoles. Viewers use both subscription and ad-supported OTT platforms. Commercials served on ad-supported OTT platforms appear just like they do on broadcast television and are non-skippable.
The Premion difference – and the WFSB Advertising difference – is built upon key partnerships, which gives our advertisers first run at the most sought-after inventory in streaming video. Instead of purchasing inventory through an open exchange, we hand-pick our content providers, ensuring that our advertisers’ brands are shown on quality channels and content. Premion also offers unparalleled targeting to reach your intended audience.