One of broadcast television’s most sought after lifestyle and entertainment platforms, Better Connecticut, puts your business in the spotlight and increases top of mind brand recognition with Connecticut viewers both on-air and online.
When it comes to building and marketing lifestyle brands, Meredith’s portfolio says it all! People, Better Homes and Gardens, Parents, and All Recipes are just a few of the 42 iconic brands under Meredith’s belt.
By aligning your company with these powerful household names, Meredith Connecticut can target customers that share similar lifestyle traits, and who will directly benefit from your product or services.
Whether it's print ads, magazine cover wraps or integrated segments in our lifestyle and entertainment shows, Meredith Connecticut can establish these brand-building relationships and produce engaging content that gets results.
Lifestyle Marketing can open the door to groups of potential customers who already share your similar interests and opinions – you just need to be invited! By creating custom content alongside Meredith’s established brands, your message will be more than an ad – it will provide information, entertainment and even credibility to your brand.
"We have continued working exclusively with WFSB and Meredith Connecticut since then. Our presence now includes on-air and online sponsorship of delays and closings, as well as on-air and online advertising, Better Connecticut stories, event sponsorships and innovative ways to reach our target audience such as FaceBook Live interviews and email marketing. As a result, awareness of CHR is growing. We have more than tripled our number of social media followers since 2016, there’s been a nearly 40% increase in the number of clients seen since 2016, we’ve experienced double-digit growth each year in our fundraising totals."
Maureen McGuire, VP of Communications for CHR (Community Health Resources)
Lifestyle marketing helps position your business alongside your...
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333 Capital Blvd.
Rocky Hill, CT, 06067
(860) 728-3333