What Kind of ROI to Expect from Advertising with A TV Station

TV advertising is just as important as ever. Many people rely on TV to help entertain them as well as informing them about current events and everything else going on around them. Not only that, but TV advertising can also help you reach a wider...

How to Target Your Ads with OTT Services

OTT ads have the potential to bring incredible success to their advertisers. Many people use a wide range of devices while streaming content, which makes OTT ads highly effective. Imagine, for example, a realtor who creates an effective OTT ad:...

Tips for Creating an Ad Budget That Delivers Results

In order to see the ROI you want from your advertising efforts, you must create a strategic budget: one that has your goals and desired end results in mind. Without an effective advertising budget, you may find yourself unable to meet your...

Top Reasons it is Important to Have a Face in the Community

Businesses that have strong relationships with their community as a whole can often see the benefits in their ROI. Giving back to and partnering with others in the community makes it easier to increase your presence and establish your business as...

Why Video is Such a Great Marketing Tool

Across the United States, 85% of internet users watch videos monthly on their devices. Marketers who utilize video can see faster growth than their peers who do not. Video is an excellent marketing tool, especially as consumers are seeking more...

5 Resources from Meredith Connecticut That you Can Take Advantage of Right Now

Your business should continue advertising right now, whether you're still waiting to reopen your business or you've already begun to open your doors again. Luckily, Meredith Connecticut remains here to support you as you create your ads. We're...

Times are Changing: Don't Let Your Small Business Get Behind

Businesses around the country are starting to reopen—many of them with substantial changes in place. Small businesses are incredibly important for their support of the community and their commitment to their customers. Now, those small businesses...

As Connecticut Opens up- What Steps are you Taking to Prioritize Consumer Safety?

Across Connecticut, shelter-in-place orders lifted beginning May 20. As a result, many businesses are starting to reopen their doors in different ways. While you plan to reopen your business it’s important to be conscious of the precautions you...

Why TV Advertising is Important Right Now

According to Nielsen, the Coronavirus crisis could cause an increase of as much as 60% in television viewership across the United States. Throughout the stay-at-home orders, more people are tuning in to their local stations for news updates and...

Crafting a Welcome Back Message: 4 Ways to Share What You're Doing to Protect Your Customers

Many businesses are starting to prepare for reopening, making a transition that will allow them to resume more normal business operations. Customers want to know what businesses are doing as they make that transition, including what steps they...