In order to reach your target audience, it's crucial to use various channels to improve your ability to connect and engage with them. On average, multi-platform marketing shows 91% greater customer retention. Marketers advertising across multiple channels also note an average 9.5% year-over-year increase in sales compared to those that don't.
One excellent strategy you should include in your integrated marketing plan is OTT.
OTT vs. CTV
Many people hear the term OTT but don't actually know that they're already using an OTT service. OTT, or "over the top," is a streaming service initially referring to devices that go “over” a cable box to give the user access to TV content via the internet. Services include Netflix, Hulu, HBO Max and a host of others, many of which are customized to consumers’ specific viewing patterns and needs.
As people spend more time at home and increase their viewing time, it’s important to know the best ways to reach and target those who can benefit from your message. With OTT and CTV, you can run high-quality commercials with a targeted approach. Consider connecting with an experienced media partner to see how you can get your message in front of those who will benefit the most.