Top 5 Tips for Creating an Eye-Catching TV Commercial

Making an excellent TV commercial is a complex process that, all too often, gets overlooked. Good production makes a TV commercial look effortless. Behind the scenes, however, a lot of work goes into producing a commercial with that degree...

7 Facts About TV Advertising You May Not Know

TV advertising has been around for decades and has survived the digital age. Despite its age, it remains one of the most powerful advertising platforms and isn't likely to go away anytime soon. If you're considering using this platform to...

Using Video as a Marketing Tool for Your Small Business

Video is an incredible marketing tool that can impact consumers more than many other forms of advertising. Viewers may retain as much as 95% of a message delivered via video, while they may withhold much less info from other mediums. Fifty-four...

Integrating Email Marketing and TV Marketing

Integrating your marketing efforts can help you have a much more significant overall impact. Businesses with omnichannel strategies, including seamlessly-integrated email and TV marketing, may see 91% higher customer retention each year than...

The True Power of Television Advertising

TV advertising: does it still create the impact you're hoping for? TV advertising can generate an ROI between 300% and 500% for those who implement it into their strategy. Measuring the return on your TV advertising investment involves more than...

7 Steps for Creating a Killer TV Commercial

TV is responsible for, on average, 71% of ad-generated profit across industries. Your business stands to profit immensely from its TV advertising efforts. Have you ever considered making a TV commercial but decided not to move forward because you...

Top Reasons TV Advertising Will Help Your Business Grow

TV advertising has been a popular advertising medium for a long time. An average of 60% of Americans are likely to make a purchase after viewing a TV ad, compared to an average of 40% who will make a purchase based on social media ads or online...

Ratings 101: Everything You Need to Know About Them

Although ratings have been around for decades, an increasing number of marketers are moving to the ratings model and using it to measure the success of their campaigns. Ratings aren't just for television shows anymore! By using this model, you...

TV Commercial 101: How to Create a Quality Spot Within Your Budget

How Digital Marketing and Broadcast Can Work Together

Customers are looking for a unified voice across multiple channels when they consider making a purchase from your brand. Seventy-two percent of customers do research on multiple channels before making a purchase. An integrated marketing message...