The True Power of Television Advertising

TV advertising: does it still create the impact you're hoping for? TV advertising can generate an ROI between 300% and 500% for those who implement it into their strategy. Measuring the return on your TV advertising investment involves more than...

7 Steps for Creating a Killer TV Commercial

TV is responsible for, on average, 71% of ad-generated profit across industries. Your business stands to profit immensely from its TV advertising efforts. Have you ever considered making a TV commercial but decided not to move forward because you...

Top Reasons TV Advertising Will Help Your Business Grow

TV advertising has been a popular advertising medium for a long time. An average of 60% of Americans are likely to make a purchase after viewing a TV ad, compared to an average of 40% who will make a purchase based on social media ads or online...

Ratings 101: Everything You Need to Know About Them

Although ratings have been around for decades, an increasing number of marketers are moving to the ratings model and using it to measure the success of their campaigns. Ratings aren't just for television shows anymore! By using this model, you...

TV Commercial 101: How to Create a Quality Spot Within Your Budget

How Digital Marketing and Broadcast Can Work Together

Customers are looking for a unified voice across multiple channels when they consider making a purchase from your brand. Seventy-two percent of customers do research on multiple channels before making a purchase. An integrated marketing message...