Why Meredith Connecticut is the Right Media Partner for Your Business

Meredith Connecticut is a full-service media partner that provides the whole package: market research, television ads, social media and digital ads, email marketing, and more. The Meredith Connecticut team focuses heavily on ensuring that our...

TV Commercial 101: How to Create a Quality Spot Within Your Budget

An Inside Look: The Role Local TV Plays During Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

Why You Shouldn't Stop Advertising

Advertising is not a one-and-done situation, nor is it something that you want to pursue only during your busiest seasons. It’s also not just for when you have a new promotion running. In fact, advertising should be continuous to achieve maximum...

TV Viewership is Up: What to Advertise during COVID-19 and How to do it Effectively

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

To Advertise or Not to Advertise During a Pandemic? Your Questions Answered

Many businesses are adapting fast to meet the new needs of their customers.  Changes include tapping into their digital marketing capabilities such as virtual tours, test drives, and doctor appointments, or providing delivery services when they...

Viewers Want Local Information. Are You Providing It?

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...

Marketing During an Economic Downturn

Why it’s Critical to Stay Connected to Your Customers During the COVID-19 Crisis

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees...