4 Ways a Media Company Can Provide Targeted Advertising

Targeted advertising is an incredibly important way to connect with your audience and ensure that you're reaching out to people who have a genuine need in your industry, for the type of content you can offer. Targeting matters. More than 40% of...

Are You Reaching Your Target Audience? 6 Ways to Ensure You Are

Many marketers think that if they can just create the perfect ad campaign, they can exceed their sales goals, get their brand in front of the right people, and improve their entire business. You may find yourself constantly investing in new...

Why It's Important to Know Your Target Audience's Viewing Habits

Most people have clear habits that they follow on a regular basis. They may have specific behaviors that they engage in regularly, including the content that they view on a regular basis and how they view it. Not only are those behaviors normal...

How to Target Your Ads with OTT Services

OTT ads have the potential to bring incredible success to their advertisers. Many people use a wide range of devices while streaming content, which makes OTT ads highly effective. Imagine, for example, a realtor who creates an effective OTT ad:...