How CTV Can Power Your OTT Strategy

By now, there aren't many businesses that haven't heard of over-the-top (OTT) and its importance in advertising. This is especially true since most people have begun to replace linear TV for streaming platforms like Netflix, Disney, and Peacock...

Why OTT Should Be a Part of Your Marketing Strategy

Over-the-top (OTT) advertising, which consists of ads played over streaming services, is highly relevant in today's marketing. Millions of people stream videos, music, and podcasts on a wide range of platforms. If you're not...

3 Reasons You Should Be Using Site Direct Vs. Programmatic

Businesses need strong advertising to succeed. Learning how to reach the right audience is a crucial means to use your advertising efficiently. Reaching those patrons isn’t always a guarantee, but you can take certain measures to increase your...

The Difference Between OTT & CTV [INFOGRAPHIC]

In order to reach your target audience, it's crucial to use various channels to improve your ability to connect and engage with them. On average, multi-platform marketing shows 91% greater customer retention. Marketers advertising across multiple...

The Differences Between OTT and Connected TV

In the past couple of years, new platforms for viewing content have hit the market. Viewers have become more demanding of how and when they consume their content. With this increase in demand and the introduction of new platforms, businesses have...

What is OTT?

The average American household subscribes to around three streaming services. These services see a high amount of viewership: the average American also streams around eight hours of content each day, between online video content and streaming...

How to Target Your Ads with OTT Services

OTT ads have the potential to bring incredible success to their advertisers. Many people use a wide range of devices while streaming content, which makes OTT ads highly effective. Imagine, for example, a realtor who creates an effective OTT ad:...