The Differences Between OTT and Connected TV

In the past couple of years, new platforms for viewing content have hit the market. Viewers have become more demanding of how and when they consume their content. With this increase in demand and the introduction of new platforms, businesses have...

What is OTT?

The average American household subscribes to around three streaming services. These services see a high amount of viewership: the average American also streams around eight hours of content each day, between online video content and streaming...

How to Target Your Ads with OTT Services

OTT ads have the potential to bring incredible success to their advertisers. Many people use a wide range of devices while streaming content, which makes OTT ads highly effective. Imagine, for example, a realtor who creates an effective OTT ad:...