New Year, New Plan: 7 Ways to Make 2021 Your Best Year Yet

 

This year has been challenging for everyone. Your business may have been forced to pivot its marketing, adapt its plans, and become more flexible than ever before as you navigated the obstacles put in your way throughout the year. Luckily, the...

6 Reasons Your Home Improvement Business Needs to be Advertising

Marketing your home improvement business is an ongoing process. You want to keep your business in front of potential customers whether you've got more business than you know what to do with or you're struggling to bring in enough clients to keep...

5 Ways Digital Impressions Can Help your ROI

As you design your marketing campaign, you may hear the term "impressions." Impressions are the number of times a specific ad gets displayed. It may be displayed in a sidebar, on social media, or as part of a search engine campaign. The goal of...

Essential KPIs to Track for Measuring Marketing Success

In order to track your KPIs properly, you must know and understand what they are and how to interpret them. Tracking the right KPIs can make a huge difference in the success of your advertising campaign as you manage expectations. If you fail to...

Why Meredith Connecticut is the Right Media Partner for Your Business

Meredith Connecticut is a full-service media partner that provides the whole package: market research, television ads, social media and digital ads, email marketing, and more. The Meredith Connecticut team focuses heavily on ensuring that our...

How to Determine if Your Campaign Was Successful

Success looks different for every business and every campaign. It depends on a wide range of factors, including your goals, the size of your business, and even the results of past campaigns. Do you know what success looks like for your...

What Kind of ROI to Expect from Advertising with A TV Station

TV advertising is just as important as ever. Many people rely on TV to help entertain them as well as informing them about current events and everything else going on around them. Not only that, but TV advertising can also help you reach a wider...

Tips for Creating an Ad Budget That Delivers Results

In order to see the ROI you want from your advertising efforts, you must create a strategic budget: one that has your goals and desired end results in mind. Without an effective advertising budget, you may find yourself unable to meet your...