5 Ways Digital Impressions Can Help your ROI

As you design your marketing campaign, you may hear the term "impressions." Impressions are the number of times a specific ad gets displayed. It may be displayed in a sidebar, on social media, or as part of a search engine campaign. The goal of...

Essential KPIs to Track for Measuring Marketing Success

In order to track your KPIs properly, you must know and understand what they are and how to interpret them. Tracking the right KPIs can make a huge difference in the success of your advertising campaign as you manage expectations. If you fail to...

How to Determine if Your Campaign Was Successful

Success looks different for every business and every campaign. It depends on a wide range of factors, including your goals, the size of your business, and even the results of past campaigns. Do you know what success looks like for your...

What Kind of ROI to Expect from Advertising with A TV Station

TV advertising is just as important as ever. Many people rely on TV to help entertain them as well as informing them about current events and everything else going on around them. Not only that, but TV advertising can also help you reach a wider...