Essential KPIs to Track for Measuring Marketing Success

In order to track your KPIs properly, you must know and understand what they are and how to interpret them. Tracking the right KPIs can make a huge difference in the success of your advertising campaign as you manage expectations. If you fail to...

Why Meredith Connecticut is the Right Media Partner for Your Business

Meredith Connecticut is a full-service media partner that provides the whole package: market research, television ads, social media and digital ads, email marketing, and more. The Meredith Connecticut team focuses heavily on ensuring that our...

How to Determine if Your Campaign Was Successful

Success looks different for every business and every campaign. It depends on a wide range of factors, including your goals, the size of your business, and even the results of past campaigns. Do you know what success looks like for your...

What Kind of ROI to Expect from Advertising with A TV Station

TV advertising is just as important as ever. Many people rely on TV to help entertain them as well as informing them about current events and everything else going on around them. Not only that, but TV advertising can also help you reach a wider...

Tips for Creating an Ad Budget That Delivers Results

In order to see the ROI you want from your advertising efforts, you must create a strategic budget: one that has your goals and desired end results in mind. Without an effective advertising budget, you may find yourself unable to meet your...