Top 33 Digital Marketing Terms You Need to Understand

Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...

6 Reasons Your Home Improvement Business Needs to be Advertising

Marketing your home improvement business is an ongoing process. You want to keep your business in front of potential customers whether you've got more business than you know what to do with or you're struggling to bring in enough clients to keep...

5 Ways Digital Impressions Can Help your ROI

As you design your marketing campaign, you may hear the term "impressions." Impressions are the number of times a specific ad gets displayed. It may be displayed in a sidebar, on social media, or as part of a search engine campaign. The goal of...

The Difference Between a Branding and Call-to-Action Campaign

When creating an advertising campaign, it's critical that you cater to your business goals and your target audience. If you do not advertise with specific goals in mind, it can prove much more difficult to determine the success of the campaign as...

How Digital Marketing and Broadcast Can Work Together

Customers are looking for a unified voice across multiple channels when they consider making a purchase from your brand. Seventy-two percent of customers do research on multiple channels before making a purchase. An integrated marketing message...

Why Video is Such a Great Marketing Tool

Across the United States, 85% of internet users watch videos monthly on their devices. Marketers who utilize video can see faster growth than their peers who do not. Video is an excellent marketing tool, especially as consumers are seeking more...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...