The Difference Between a Branding and Call-to-Action Campaign

When creating an advertising campaign, it's critical that you cater to your business goals and your target audience. If you do not advertise with specific goals in mind, it can prove much more difficult to determine the success of the campaign as...

How Digital Marketing and Broadcast Can Work Together

Customers are looking for a unified voice across multiple channels when they consider making a purchase from your brand. Seventy-two percent of customers do research on multiple channels before making a purchase. An integrated marketing message...

Why Video is Such a Great Marketing Tool

Across the United States, 85% of internet users watch videos monthly on their devices. Marketers who utilize video can see faster growth than their peers who do not. Video is an excellent marketing tool, especially as consumers are seeking more...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...