Digital Advertising: What to Expect

Digital advertising has quickly become a popular buzzword across many marketing circles. Customers are spending more time on digital devices than ever. Many adults spend as much as 17 hours each day using digital tools. As a result, digital...

Top 33 Digital Marketing Terms You Need to Understand

Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...

5 Ways Digital Impressions Can Help your ROI

As you design your marketing campaign, you may hear the term "impressions." Impressions are the number of times a specific ad gets displayed. It may be displayed in a sidebar, on social media, or as part of a search engine campaign. The goal of...

How Digital Marketing and Broadcast Can Work Together

Customers are looking for a unified voice across multiple channels when they consider making a purchase from your brand. Seventy-two percent of customers do research on multiple channels before making a purchase. An integrated marketing message...

Why Video is Such a Great Marketing Tool

Across the United States, 85% of internet users watch videos monthly on their devices. Marketers who utilize video can see faster growth than their peers who do not. Video is an excellent marketing tool, especially as consumers are seeking more...