5 Resources from Meredith Connecticut That you Can Take Advantage of Right Now

Your business should continue advertising right now, whether you're still waiting to reopen your business or you've already begun to open your doors again. Luckily, Meredith Connecticut remains here to support you as you create your ads. We're...

Times are Changing: Don't Let Your Small Business Get Behind

Businesses around the country are starting to reopen—many of them with substantial changes in place. Small businesses are incredibly important for their support of the community and their commitment to their customers. Now, those small businesses...

As Connecticut Opens up- What Steps are you Taking to Prioritize Consumer Safety?

Across Connecticut, shelter-in-place orders lifted beginning May 20. As a result, many businesses are starting to reopen their doors in different ways. While you plan to reopen your business it’s important to be conscious of the precautions you...

Why TV Advertising is Important Right Now

According to Nielsen, the Coronavirus crisis could cause an increase of as much as 60% in television viewership across the United States. Throughout the stay-at-home orders, more people are tuning in to their local stations for news updates and...

Outdoor Home Improvement: Projects You Can Still Tackle Right Now

With the shelter-in-place order still in place and spring temperatures rising, many people are looking for ways in which they can get fresh air while social distancing. Fortunately, there are many options for outdoor home improvement projects...

How Our Connecticut Station is Making Changes Amidst the Crisis

In the midst of the coronavirus crisis, many people and businesses are making adjustments to their everyday lives. At WFSB, we are making changes to our everyday operations, our lineup, and our processes to help provide while keeping everyone...

What 2008 Taught Us About Advertising During Economic Turbulence

During the 2008 recession, many businesses struggled with how to react. Businesses needed strategies that would help them continue to service customers while simultaneously protecting the business's interests, which is exactly what we’re...

An Inside Look: The Role Local TV Plays During Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

Why You Shouldn't Stop Advertising

Advertising is not a one-and-done situation, nor is it something that you want to pursue only during your busiest seasons. It’s also not just for when you have a new promotion running. In fact, advertising should be continuous to achieve maximum...