7 Steps for Creating a Killer TV Commercial

TV is responsible for, on average, 71% of ad-generated profit across industries. Your business stands to profit immensely from its TV advertising efforts. Have you ever considered making a TV commercial but decided not to move forward because you...

How to Determine The Best Type of Creative for Your Advertising Goals

You have clear goals set for your next advertising campaign. You're eager to get started on your advertising. Your new marketing campaign will reach consumers, help them better understand your business, and provide them with insight into how you...

Tips for Feeling Less Overwhelmed During the Commercial Production Process

Many people fear that the commercial production process will prove incredibly stressful. They worry that they will feel overwhelmed, pressed for time, or rushed to make decisions. In reality, however, the commercial production process does not...