New Year, New Plan: 7 Ways to Make 2021 Your Best Year Yet

 

This year has been challenging for everyone. Your business may have been forced to pivot its marketing, adapt its plans, and become more flexible than ever before as you navigated the obstacles put in your way throughout the year. Luckily, the...

How to Determine The Best Type of Creative for Your Advertising Goals

You have clear goals set for your next advertising campaign. You're eager to get started on your advertising. Your new marketing campaign will reach consumers, help them better understand your business, and provide them with insight into how you...

Tips for Feeling Less Overwhelmed During the Commercial Production Process

Many people fear that the commercial production process will prove incredibly stressful. They worry that they will feel overwhelmed, pressed for time, or rushed to make decisions. In reality, however, the commercial production process does not...

Crafting a Welcome Back Message: 4 Ways to Share What You're Doing to Protect Your Customers

Many businesses are starting to prepare for reopening, making a transition that will allow them to resume more normal business operations. Customers want to know what businesses are doing as they make that transition, including what steps they...

Why You Shouldn't Stop Advertising

Advertising is not a one-and-done situation, nor is it something that you want to pursue only during your busiest seasons. It’s also not just for when you have a new promotion running. In fact, advertising should be continuous to achieve maximum...

TV Viewership is Up: What to Advertise during COVID-19 and How to do it Effectively

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

Marketing During an Economic Downturn

Why it’s Critical to Stay Connected to Your Customers During the COVID-19 Crisis

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees...