Get Involved with Cause Marketing in the Local Connecticut Community

An increasing trend over the years has been integrating cause marketing initiatives into business models. Consumers are more aware of the causes that their favorite brands are committed to, and they’re looking at that. Seventy percent of...

How Our Connecticut Station is Making Changes Amidst the Crisis

In the midst of the coronavirus crisis, many people and businesses are making adjustments to their everyday lives. At WFSB, we are making changes to our everyday operations, our lineup, and our processes to help provide while keeping everyone...

An Inside Look: The Role Local TV Plays During Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...