Get Involved with Cause Marketing in the Local Connecticut Community

An increasing trend over the years has been integrating cause marketing initiatives into business models. Consumers are more aware of the causes that their favorite brands are committed to, and they’re looking at that. Seventy percent of...

Why It's Important to Have a Face in the Community

Consumers love to do business with businesses that are involved in the community. Millennial consumers, in particular, have learned the importance of voting with their spending dollars. They often choose to support businesses that support the...