How Cause Marketing Helps Your Company and Connecticut Community

Cause marketing can be a great way to boost brand awareness and align a brand with a good cause. By supporting a specific movement that's relevant to their products or services, brands can position themselves above less charitable...

How You Can Get Involved in Your Local Community With Meredith Connecticut

An increasing trend over the years has been integrating cause marketing initiatives into business models. Consumers are more aware of the causes that their favorite brands are committed to, and they’re looking at that. Seventy percent of...

Why It's Important to Have a Face in the Community

Consumers love to do business with businesses that are involved in the community. Millennial consumers, in particular, have learned the importance of voting with their spending dollars. They often choose to support businesses that support the...

6 Reasons to Get Involved with Cause Marketing in Connecticut

Businesses that have strong relationships with their community as a whole can often see the benefits in their ROI. Giving back to and partnering with others in the community makes it easier to increase your presence and establish your business as...