The role of cause marketing is to align your business with a movement that your customers support. Developing and launching an effective cause marketing campaign can encourage customers with shared values to connect with you. In turn, you can...
Cause marketing can be a great way to boost brand awareness and align a brand with a good cause. By supporting a specific movement that's relevant to their products or services, brands can position themselves above less charitable...
An increasing trend over the years has been integrating cause marketing initiatives into business models. Consumers are more aware of the causes that their favorite brands are committed to, and they’re looking at that. Seventy percent of...
Consumers love to do business with businesses that are involved in the community. Millennial consumers, in particular, have learned the importance of voting with their spending dollars. They often choose to support businesses that support the...
Businesses that have strong relationships with their community as a whole can often see the benefits in their ROI. Giving back to and partnering with others in the community makes it easier to increase your presence and establish your business as...
