Programmatic Video: What Does it Mean and How Can Your Business Use It

Stephanie Hoey

Stephanie Hoey About The Author

Jun 23, 2021 11:42:00 AM

Programmatic Video: What Does it Mean and How Can Your Business Use It

Thanks to machine learning, you can now find the locations you need for your advertising more easily than ever. In fact, an estimated 75% of video ads are placed through a programmatic video algorithm. As a result, they can more effectively reach their ideal target audience and connect with the right places to market your brand. 

What is Programmatic Video?

Programmatic video uses bots to purchase ad space on videos based on your user's analytics.Programmatic video uses bots to purchase ad space based on your consumers’ specific analytics. Instead of manually selecting where you want to put your ad, you can define your target audience in detail—what they watch, who they are, and what they are most likely to respond to. Then, you'll establish your ad budget: the amount you want to spend on this specific advertising campaign. The programmatic video program will then take the itemized user data and show ads to your ideal customers using real-time bidding.  

Reasons to Consider Programmatic Video Advertising

Programmatic video offers several key advantages that could make it an excellent choice for your brand and your message. 

1. It's incredibly effective at reaching your target customers.
Thanks to exceptionally precise targeting, you can easily and efficiently identify the users that you most want to connect with your brand. The program then clearly identifies which videos your customers are presumptively going to watch and helps put your ads in front of those users. Often, this can mean much more highly targeted advertising than other strategies.  

2. It's time-efficient, targeting ads in a matter of seconds.

Programmatic video advertising targets ads in secondsYou may not have a great deal of time to spend laying out exactly which videos you want your ads to appear alongside. Programmatic video advertising is relatively simple to get started, with comprehensive results that can do a lot of good for your business. It's also a speedy form of advertising: once you have it set up and ready to run, you may notice that your ads start appearing very quickly.  

3. Better ad targeting boosts conversion rates and lowers customer acquisition costs.  

Ad targeting is a critical element of programmatic advertising. With the profoundly effective system used by programmatic video, you're more likely to put your ads directly in front of the customers who need your brand. You'll see higher overall conversion rates than you do when you push out ads to a broad market or miss your target audience--and you'll notice lower customer acquisition costs as a result.  

The Benefits of Programmatic Video for Your Business  

Programmatic video for businessVideo is the future of advertising for a variety of reasons. It has become increasingly important across a variety of platforms. Consumers are much more inclined to connect with your brand through video content. It helps evoke an emotional reaction and increase the likelihood that your customers will remember the content they see later. Programmatic video advertising offers a number of key benefits for your video ads.  

1. You can easily target a super precise audience. 

You want your ads to appear in front of an audience who are very apt to choose to make a purchase. In a perfect world, your ads would go out only to customers who would ultimately visit your website or store, connect with your brand, and buy from you.  

While programmatic video won't give you perfect conversion rates, it does allow you to expressly target your videos to the audience you want. This can make it easier for you to keep your ad spend lower, raise customer acquisition rates, and connect with people who genuinely need your products.  

2. It shows ads on mobile, desktops, and TVs.

Programmatic advertising is ideal for reaching consumers across a range of platforms. However they consume video content, they can view ads selected through your programmatic video program. As a result, you can reach a wider potential audience than you can through many other platforms and formats.  

3. Ad adjustments can be made easily.

You may need to adjust your ads throughout your campaign. Sometimes, you may discover that you selected the wrong target audience for your initial campaign and that you need to make changes. Other times, your audience may not respond as well as you had hoped to a specific type of content. With programmatic video, you can easily make those adjustments, allowing you to fine-tune your campaign as it runs.  

Programmatic video is a highly effective advertising method that can allow you to reach the members of a particular target audience with ease. It's a cost-effective medium that connects with customers using content they're already watching. If you're not using programmatic video advertising, you could be missing out on opportunities to connect with your ideal target audience. 

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