Meredith Connecticut Blog

2020 was a year that will go down in history. People and businesses were forced to adapt to the "new norm," while trying to remain healthy. Throughout this year, our values at Meredith Connecticut remained strong. We continue to stay dedicated to...

TV advertising: does it still create the impact you're hoping for? TV advertising can generate an ROI between 300% and 500% for those who implement it into their strategy. Measuring the return on your TV advertising investment involves more than...

Often, business owners and managers make marketing decisions based on the things that they know. You love watching a particular show every week, and you can't wait to sit down and dive in, so you assume that it's a great place to put a television...

Sometimes, businesses think that word of mouth is enough to market their business. You may assume that if you keep your current customers happy, they will automatically spread the word about everything you have to offer. While 74% of customers...

Sometimes, even savvy people write off email. They may assume that it's no longer as successful as they might hope. Do people use email as much as they use their other platforms? Can a marketer achieve value through email?

Digital advertising has quickly become a popular buzzword across many marketing circles. Customers are spending more time on digital devices than ever. Many adults spend as much as 17 hours each day using digital tools. As a result, digital...

TV is responsible for, on average, 71% of ad-generated profit across industries. Your business stands to profit immensely from its TV advertising efforts. Have you ever considered making a TV commercial but decided not to move forward because you...

As a law firm, you may often find yourself in a unique position when it comes to your marketing. You never know when a client may need your services, and they may not know ahead of time that they need to come looking for you. That means that...

Targeted advertising is an incredibly important way to connect with your audience and ensure that you're reaching out to people who have a genuine need in your industry, for the type of content you can offer. Targeting matters. More than 40% of...

Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...