As you design your marketing campaign, you may hear the term "impressions." Impressions are the number of times a specific ad gets displayed. It may be displayed in a sidebar, on social media, or as part of a search engine campaign. The goal of...
Although ratings have been around for decades, an increasing number of marketers are moving to the ratings model and using it to measure the success of their campaigns. Ratings aren't just for television shows anymore! By using this model, you...
An increasing trend over the years has been integrating cause marketing initiatives into business models. Consumers are more aware of the causes that their favorite brands are committed to, and they’re looking at that. Seventy percent of...
In the past couple of years, new platforms for viewing content have hit the market. Viewers have become more demanding of how and when they consume their content. With this increase in demand and the introduction of new platforms, businesses have...
In order to track your KPIs properly, you must know and understand what they are and how to interpret them. Tracking the right KPIs can make a huge difference in the success of your advertising campaign as you manage expectations. If you fail to...
Meredith Connecticut is a full-service media partner that provides the whole package: market research, television ads, social media and digital ads, email marketing, and more. The Meredith Connecticut team focuses heavily on ensuring that our...
Many people fear that the commercial production process will prove incredibly stressful. They worry that they will feel overwhelmed, pressed for time, or rushed to make decisions. In reality, however, the commercial production process does not...
When creating an advertising campaign, it's critical that you cater to your business goals and your target audience. If you do not advertise with specific goals in mind, it can prove much more difficult to determine the success of the campaign as...
The average American household subscribes to around three streaming services. These services see a high amount of viewership: the average American also streams around eight hours of content each day, between online video content and streaming...
Consumers love to do business with businesses that are involved in the community. Millennial consumers, in particular, have learned the importance of voting with their spending dollars. They often choose to support businesses that support the...
