3 Reasons You Should Be Using Site Direct Vs. Programmatic

Businesses need strong advertising to succeed. Learning how to reach the right audience is a crucial means to use your advertising efficiently. Reaching those patrons isn’t always a guarantee, but you can take certain measures to increase your...

Tips for Sending Out a Top-Notch Email Blast

One of marketing’s main goals is to reach as many customers as they can where they’re most likely to engage with the materials. Email marketing is a highly effective marketing strategy in this regard since you can reach a broad audience with...

Small Business Tips for Social Media Marketing Success

Social media immediately soared in popularity for many consumers. With how well established it is, it’s an equally valuable tool for advertising your business. About 3.6 billion people use social media regularly worldwide. Utilizing social media...

The Difference Between OTT & CTV [INFOGRAPHIC]

In order to reach your target audience, it's crucial to use various channels to improve your ability to connect and engage with them. On average, multi-platform marketing shows 91% greater customer retention. Marketers advertising across multiple...

Integrating Email Marketing and TV Marketing

Integrating your marketing efforts can help you have a much more significant overall impact. Businesses with omnichannel strategies, including seamlessly-integrated email and TV marketing, may see 91% higher customer retention each year than...

Spreading Public Awareness of Behavioral Health: Meredith Connecticut's Partnership with Community Health Resources

Community Health Resources offers vital behavioral health services. As a nonprofit organization, the company wants to bring in new clients and wants to increase awareness of what it has to offer the community. Also, the company has a strong focus...

Tips for Integrating Lifestyle Marketing into Your Advertising Mix

Lifestyle marketing helps position your business alongside your customers' way of life. Through your lifestyle marketing efforts, you show consumers that you aren't just a brand that solves a problem. Your brand is part of who they are. 

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Why You Should Buy Digital Advertising from a TV Station

When you're thinking of where to purchase your marketing assets, you might not consider purchasing digital assets from a TV station. In reality, however, working with an experienced media partner can be incredibly beneficial to your business. A...

Reasons You Should Implement Digital Targeting

Digital targeting entails connecting with target audiences through highly targeted ads on various digital platforms. This type of marketing is vital to successful campaigns because of the potential reach that it carries. If you take the time to...

Ready to Up Your Social Media Game? 8 Steps for Success

Social media has become an essential platform for brands both big and small. Through your social media platforms, you can increase brand awareness and develop deeper relationships with your target audience. You can also have conversations with...