Meredith Connecticut Blog

Did you know that digital advertising reaches 90% of users online? Display ads are an incredibly valuable part of your marketing plan due to their capability to attract audiences easily. It's an excellent strategy that can help increase both...

Thanks to machine learning, you can now find the locations you need for your advertising more easily than ever. In fact, an estimated 75% of video ads are placed through a programmatic video algorithm. As a result, they can more effectively reach...

Your marketing ROI is a major indicator of whether your campaign efforts are paying off. Unfortunately, many advertisers struggle to keep an eye on their overall return, especially when they've got so many other facets to monitor. With these...

Marketing is constantly evolving in response to consumer trends, the specific needs of audiences, and new technology. Staying up to date on the best practices can feel like a full-time job, but it will also help you see the highest return on your...

The home improvement industry has boomed in the last year. Now, more than ever, homeowners are taking on a vast number of home projects. They've spent a lot of time at home over the past year, and they're eager to transform and revamp their...

Establishing your brand as a Connecticut staple is a critical part of building your brand and setting your business up for success. You don't want to be just another face in the crowd. Instead, you want to show interested consumers that you are a...

Marketing is a challenge, especially when your time is taken up by all the other aspects of your business. Sometimes, you need a refresher to help you stay on the right track, whether you're struggling to remember the length of a successful...

Making an excellent TV commercial is a complex process that, all too often, gets overlooked. Good production makes a TV commercial look effortless. Behind the scenes, however, a lot of work goes into producing a commercial with that degree...

To attract the local customers and clientele of Connecticut, you need to start with a local presence to help make you a fixture in the community. Increasingly, consumers are looking for ways to support local businesses. They understand the...

TV advertising has been around for decades and has survived the digital age. Despite its age, it remains one of the most powerful advertising platforms and isn't likely to go away anytime soon. If you're considering using this platform to...