This year has been challenging for everyone. Your business may have been forced to pivot its marketing, adapt its plans, and become more flexible than ever before as you navigated the obstacles put in your way throughout the year. Luckily, the holidays are fast approaching, and many people are starting to eagerly look forward to next year. Are you ready to make 2021 your best year yet? Consider these strategies as you start planning a new fiscal marketing plan.
1. Explore New Platforms
It's a new year, and that makes it the perfect time to explore new platforms. Have you been reluctant to get started with social media marketing? Have you focused on TV, but missed out on the opportunity to invest in OTT? This year, consider expanding your marketing into new platforms. Consider some of these options.
- Try a new social media platform (or try investing in social media marketing for the first time)
- Find the stations your target audience watches most often and create a great TV commercial
- Branch into print or lifestyle marketing
Don't feel as though you're stuck in the same old marketing methods you've always used! Instead, work with a media partner to learn more about the options you have available and how they can benefit your business.
2. Invest More Into Marketing
In many cases, the more you invest in marketing, the more return you see on your investment. That doesn't mean that simply dumping money into your marketing budget will help you achieve your goals--you need clear goals and a plan for reaching them--but if you've sold yourself short in the past, look into ways you can increase your marketing budget this year. In many cases, you'll find that shifting your budget will increase your ROI and grow your business. 2021 is the perfect year for this! Many people are looking for new opportunities with the coming new year, so by spreading the word about your business, you can take advantage of them.
3. Explore Cause Marketing Initiatives
Cause marketing is a great way to give back to your community while spreading the word about your business. Choose a cause that matters to your business. When you work with Meredith Connecticut, we can offer you the chance to participate in many of the cause marketing opportunities we have already developed or help you create one just for you. Make sure that your new yearly marketing strategy includes cause marketing opportunities that reflect your business's values.
4. Be Creative
The average person now sees around 5,000 or more ads per day, depending on the platforms they use and the content they engage with. In order to make your business stand out and catch their attention, you need to offer something different. Be creative! Consider what sets your business apart. Why do consumers want to choose you? How can you offer something unique as part of your marketing plan? The more unique your content, the better the likelihood that consumers will remember it later.
5. Utilize Video Content
Viewers retain 95% of a message they see in videos, compared to around 10% when in text. Video has become increasingly important across industries. It's a great tool for helping consumers learn about your products and services or adding personality and a face to your business. If you've been neglecting video marketing, 2021 is your video year!
6. Incorporate OTT Into Your Mix
The average American household subscribes to at least three streaming services. Many people stream hours of content every day. OTT ads are a great way to reach those consumers, including some who might have chosen to cut the cord on traditional cable services. If you're looking for a way to make 2021 your best year yet, consider incorporating OTT into your marketing mix.
7. Experiment With Email Marketing Strategies
Email remains a highly effective marketing strategy. This year, experiment to find out what strategies and techniques work best for your target audience. How often do they want to hear from you? Do they respond best to sales, to product announcements, or to informational emails? Experiment to learn more about what will bring consumers to your website or encourage them to make a purchase.
2020 is slowly drawing to an end, and 2021 is ahead. You may have faced struggles and challenges throughout the year. With the right marketing mix, you can help make 2021 your best year yet! Consider connecting with a media partner to learn more about your options for creating a stunning, effective marketing mix in 2021, from designing the right creative to placing your marketing in the right channels at the right times to reach your target audience and improve your ROI.