The home improvement industry has boomed in the last year. Now, more than ever, homeowners are taking on a vast number of home projects. They've spent a lot of time at home over the past year, and they're eager to transform and revamp their spaces. As a home improvement business, you may often see a lot of competition in your local area and throughout Connecticut. It's critical to create marketing materials that will break through the noise and help bring potential customers to your business.
Whether you already have a robust advertising plan or you're expanding your marketing for the first time, try some of these strategies to help get the word out about your home improvement business.
1. Be Active on Social Media
Social media is a great place to create a genuine connection between you and potential customers. Your platforms will allow you to ask questions, provide feedback, and share more information about what you can offer when consumers are interested in improving their homes. You can significantly increase that connection to your followers and their interest in your products by utilizing your social media platforms correctly.
Try posting reveals of new projects, showcasing your past work and some of your best projects, and inviting customers to take a look at what you've done in the past. In addition, engage followers with interactive content that makes them feel like they're part of the process. Take a vote on elements of your next project or ask customers' opinions of your latest content. The more they engage with you, the more they will come to trust your brand.
2. Create a Commercial
A commercial helps you put a face to your business, spread the word about your brand, and appeal to your audience's emotions. They have a broad reach that will help you connect with consumers from various backgrounds, which can help open your brand to new business. People also often develop a higher degree of trust in companies that they've seen in TV ads.
3. Include Testimonials on Your Website
Invite past clients to write a testimonial or review that tells what your home improvement business could accomplish for them. Social proof is a great way to build consumer confidence in your brand and show off exactly who you are and what you can do. Many people trust online reviews as much as they would trust a recommendation from friends and family, making your testimonials a critical part of your brand-building efforts.
4. Host a Segment on a Lifestyle Show
Lifestyle shows are already part of consumers' lives. Audiences trust the brands and the information provided on those segments. Take advantage of the connection customers already feel and host a series that will provide tips and tricks for easy weekend projects.
Show customers what you can do, why they should trust you, and when they should reach out to a professional to help them finish extensive projects. During the segments, you can encourage people to contact you to take their spaces to the next level.
5. Create an Email Newsletter Series
Email newsletters can provide a wealth of information to your audience. Give customers ideas for what they can add to their honey-do lists. Include small tasks that people might need to be reminded to do, from changing outdoor light bulbs to checking HVAC filters. Include tips and tricks that will help people elevate their efforts.
Through your email newsletters, you can build a more profound sense of confidence and connection with your customers, encouraging them to trust your brand when they have specific needs that only a professional can handle. Not only does email marketing help build relationships, but there is a significant ROI for your business. Expect to receive an average of $42 from each $1 spent on email campaigns.
6. Create a Wish List
There are many projects that people dream of regularly, but never actually do. Design a wish list for minor (or not-so-minor ) home modifications that people often put off for "when they have more time." Give a breakdown of which tasks require professional assistance and which projects your customers can handle independently. Consider including before and after photos to encourage them to envision improved changes to their home.
It's your time to shine as a home improvement business. Now is the perfect time to show potential clients exactly what you have to offer. With so many businesses in the industry, you must set your brand apart. Working with a media partner can help you break through the noise and attract more customers throughout the Connecticut area.