Therese Adams

Therese Adams

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Recent Posts

Are People Still Watching TV?

Most marketers are struggling with the debate of whether TV ad campaigns or over-the-top (OTT) campaigns would be a better choice — but the truth is, they both offer a host of benefits. While TV advertising has a wider audience reach for your...

How Far Ahead Should You Plan Your Marketing Strategy?

Both time and time management are significant when it comes to developing successful marketing campaigns. If you wait too long to plan your strategies, the less likely they will be to succeed. On the other hand, creating a measurable timeline can...

Top 5 Tips for Creating an Eye-Catching TV Commercial

Making an excellent TV commercial is a complex process that, all too often, gets overlooked. Good production makes a TV commercial look effortless. Behind the scenes, however, a lot of work goes into producing a commercial with that degree...

How to Successfully Build a Brand for Your Small Business

When you have a small business, creating a name for yourself and building the brand can seem daunting. How can you differentiate yourself from your competition and ensure that your brand stands out while still offering the high-quality service...

Top Reasons TV Advertising Will Help Your Business Grow

TV advertising has been a popular advertising medium for a long time. An average of 60% of Americans are likely to make a purchase after viewing a TV ad, compared to an average of 40% who will make a purchase based on social media ads or online...

Essential KPIs to Track for Measuring Marketing Success

In order to track your KPIs properly, you must know and understand what they are and how to interpret them. Tracking the right KPIs can make a huge difference in the success of your advertising campaign as you manage expectations. If you fail to...

TV Commercial 101: How to Create a Quality Spot Within Your Budget