Lisa Morgan

Lisa Morgan

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Recent Posts

How You Can Use Targeted Email Marketing to Speak to Your Customers

One of the best ways to connect with people and increase sales is to use targeted email marketing. With an effective email marketing strategy behind your business, you can build relationships with leads over time and convert them into...

7 Facts About TV Advertising You May Not Know

TV advertising has been around for decades and has survived the digital age. Despite its age, it remains one of the most powerful advertising platforms and isn't likely to go away anytime soon. If you're considering using this platform to...

Tips for Integrating Lifestyle Marketing into Your Advertising Mix

Lifestyle marketing helps position your business alongside your customers' way of life. Through your lifestyle marketing efforts, you show consumers that you aren't just a brand that solves a problem. Your brand is part of who they are. 

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5 Ways Digital Impressions Can Help your ROI

As you design your marketing campaign, you may hear the term "impressions." Impressions are the number of times a specific ad gets displayed. It may be displayed in a sidebar, on social media, or as part of a search engine campaign. The goal of...

5 Creative Ways For Your Business to Get Involved With Your Local Connecticut Sports Team

Everyone is incredibly excited about the return of sports, especially football this fall. People love to watch sports. They become deeply involved with their favorite teams and have an emotional connection to them. Many businesses are looking for...

5 Reasons Your Business Needs to Take Advantage of Sports Marketing

Sports fans are incredibly loyal to their teams. Win or lose, they get excited about every game and have an emotional reaction and attachment to the teams they support. Now, sports fans are eagerly awaiting the return of their favorite teams and...