Colleen Quinn

Colleen Quinn

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Recent Posts

How Cause Marketing Helps Your Company and Connecticut Community

Cause marketing can be a great way to boost brand awareness and align a brand with a good cause. By supporting a specific movement that's relevant to their products or services, brands can position themselves above less charitable...

7 Questions to Ask Yourself to Evaluate Your Current Marketing ROI

Your marketing ROI is a major indicator of whether your campaign efforts are paying off. Unfortunately, many advertisers struggle to keep an eye on their overall return, especially when they've got so many other facets to monitor. With these...

3 Reasons You Should Be Using Site Direct Vs. Programmatic

Businesses need strong advertising to succeed. Learning how to reach the right audience is a crucial means to use your advertising efficiently. Reaching those patrons isn’t always a guarantee, but you can take certain measures to increase your...

Grow Your Financial Institution with These Marketing Tips

Financial institutions often face a great deal of demand and a high level of competition. The average adult holds on to the same checking account for around 16 years, and at least a quarter of Americans have had the same checking account for more...

Marketing Your Business Using More than Word of Mouth

Sometimes, businesses think that word of mouth is enough to market their business. You may assume that if you keep your current customers happy, they will automatically spread the word about everything you have to offer. While 74% of customers...

New Year, New Plan: 7 Ways to Make 2021 Your Best Year Yet

 

This year has been challenging for everyone. Your business may have been forced to pivot its marketing, adapt its plans, and become more flexible than ever before as you navigated the obstacles put in your way throughout the year. Luckily, the...

How a Media Company Can Work Alongside Your Current Marketing Plan

During the COVID-19 crisis, many businesses were forced to pivot their marketing plans quickly. Not only did they need to change the way they were doing business, but they also needed to communicate a great deal of information to their customers....