Brooke Boucher

Brooke Boucher

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Recent Posts

Using Video as a Marketing Tool for Your Small Business

Video is an incredible marketing tool that can impact consumers more than many other forms of advertising. Viewers may retain as much as 95% of a message delivered via video, while they may withhold much less info from other mediums. Fifty-four...

Advertising Your Car Dealership: Top 5 Tips for Success

Car dealership commercials and ads often fill the airwaves. However, many customers simply do not remember them--or cannot recall the specific dealership that a given ad is about. Often, people struggle to differentiate between different car...

Digital Advertising: What to Expect

Digital advertising has quickly become a popular buzzword across many marketing circles. Customers are spending more time on digital devices than ever. Many adults spend as much as 17 hours each day using digital tools. As a result, digital...

Why It's Important to Know Your Target Audience's Viewing Habits

Most people have clear habits that they follow on a regular basis. They may have specific behaviors that they engage in regularly, including the content that they view on a regular basis and how they view it. Not only are those behaviors normal...

How You Can Get Involved in Your Local Community With Meredith Connecticut

An increasing trend over the years has been integrating cause marketing initiatives into business models. Consumers are more aware of the causes that their favorite brands are committed to, and they’re looking at that. Seventy percent of...

How to Target Your Ads with OTT Services

OTT ads have the potential to bring incredible success to their advertisers. Many people use a wide range of devices while streaming content, which makes OTT ads highly effective. Imagine, for example, a realtor who creates an effective OTT ad:...