How CTV Can Power Your OTT Strategy

By now, there aren't many businesses that haven't heard of over-the-top (OTT) and its importance in advertising. This is especially true since most people have begun to replace linear TV for streaming platforms like Netflix, Disney, and Peacock...

Grow Your Financial Institution with Cross-Platform Advertising

Cross-platform advertising is a lot like omnichannel marketing in that it operates multiple channels to interact with customers; only cross-platform puts more focus on unifying brand messages given to your target audience per channel of their...

How to Grow Your Engineering Firm With These Marketing Tips

If you want to grow your engineering business, strong marketing campaigns will allow you to position your brand, get noticed by ideal customers, and improve your ROI. Engineering firms who differentiate themselves for competitors and appeal to...

Reasons Why Your Connecticut Real Estate Company Needs to be Advertising

As a local real estate business, you need to be advertising. When you're top of mind for local consumers, you're more likely to be the place they turn to when they need to buy or sell a property. Often, consumers go for a long time without...

How Cause Marketing Helps Your Company and Connecticut Community

Cause marketing can be a great way to boost brand awareness and align a brand with a good cause. By supporting a specific movement that's relevant to their products or services, brands can position themselves above less charitable...

Common Mistakes to Avoid in Your Marketing Plan

Inadequate marketing plans can derail your business efforts and make it difficult for you to get the results you're aiming for with your campaign. You need a comprehensive marketing strategy that incorporates a strong understanding of your target...

What You Can Learn From Lifestyle Brands

Some of the most iconic, memorable brands sell a story, not just a product. They design their brand story into a lifestyle that people desire. Consumers want to buy products and services that make them feel a certain way, elevate their status,...

Why OTT Should Be a Part of Your Marketing Strategy

Over-the-top (OTT) advertising, which consists of ads played over streaming services, is highly relevant in today's marketing. Millions of people stream videos, music, and podcasts on a wide range of platforms. If you're not...

Best Marketing Practices for Your Health Care Company

If you want to yield the best results for growing patient volume, trustworthiness, and your healthcare company's reputation, strong marketing plans are crucial. The key is knowing which steps to take to develop a good marketing plan that drives...

How Far Ahead Should You Plan Your Marketing Strategy?

Both time and time management are significant when it comes to developing successful marketing campaigns. If you wait too long to plan your strategies, the less likely they will be to succeed. On the other hand, creating a measurable timeline can...