Tips for Integrating Lifestyle Marketing into Your Advertising Mix

Lifestyle marketing helps position your business alongside your customers' way of life. Through your lifestyle marketing efforts, you show consumers that you aren't just a brand that solves a problem. Your brand is part of who they are. 

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Why You Should Buy Digital Advertising from a TV Station

When you're thinking of where to purchase your marketing assets, you might not consider purchasing digital assets from a TV station. In reality, however, working with an experienced media partner can be incredibly beneficial to your business. A...

Reasons You Should Implement Digital Targeting

Digital targeting entails connecting with target audiences through highly targeted ads on various digital platforms. This type of marketing is vital to successful campaigns because of the potential reach that it carries. If you take the time to...

Ready to Up Your Social Media Game? 8 Steps for Success

Social media has become an essential platform for brands both big and small. Through your social media platforms, you can increase brand awareness and develop deeper relationships with your target audience. You can also have conversations with...

How to Successfully Build a Brand for Your Small Business

When you have a small business, creating a name for yourself and building the brand can seem daunting. How can you differentiate yourself from your competition and ensure that your brand stands out while still offering the high-quality service...

Top Tips for Criminal Attorneys to Achieve Maximum Marketing ROI

There are a lot of criminal lawyers advertising throughout the Connecticut area at any given time. Helping your brand stand out from the crowd is critical if you want to remain top-of-mind so that when people need a criminal attorney, they will...

Advertising Your Car Dealership: Top 5 Tips for Success

Car dealership commercials and ads often fill the airwaves. However, many customers simply do not remember them--or cannot recall the specific dealership that a given ad is about. Often, people struggle to differentiate between different car...

Combining TV & Digital Advertising for Local Car Dealerships

Right now, people are watching more television and logging on through connected devices more than ever. They're looking for ways to stay connected, keep up with information, and remain entertained. As a local car dealership, you can take...

Grow Your Financial Institution with These Marketing Tips

Financial institutions often face a great deal of demand and a high level of competition. The average adult holds on to the same checking account for around 16 years, and at least a quarter of Americans have had the same checking account for more...

Email Marketing: The New Direct Mail

Today, we're living in an increasingly digital age. Because of the reliance on digital media today, email marketing is only going to continue to be one of the best methods for connecting with your customers. Simultaneously, direct mail is less...