Why is Branding so Important?

A solid brand strategy has quickly become a must-have over the years, no longer just a marketing component that's 'nice to have' on occasion. Not only does proper branding lead to visibility, awareness, loyalty, and drive your business's mission,...

Improve Your Open Rates: How to Construct Better Marketing Emails

If you want to get better results with each email campaign, it’s essential to understand how to get more email opens from your audience.   

An email open rate is a percentage of opens divided by the total number of emails sent, minus...

Marketing Trends For 2022: Add These Tips to Your Strategy

Marketers need to stay agile if they want to attract leads and remain competitive. This often entails diving into new practices, pivoting, and generally finding the best advertising for your business. Looking to the year ahead, it's important to...

5 Tips For Creating a Successful Cause Marketing Campaign

The role of cause marketing is to align your business with a movement that your customers support. Developing and launching an effective cause marketing campaign can encourage customers with shared values to connect with you. In turn, you can...

Holiday Marketing During the Pandemic

While it may have appeared as though the pandemic was on the verge of fading earlier this year, the times remain uncertain as businesses continue to struggle. No single company knows for sure what to expect in the next six months or the following...

5 Festive Marketing Ideas for This Holiday Season

Shoppers across the country are filled with holiday cheer when they see Santa drinking Coca-Cola or hear Hershey's Kisses playing jingle bells. With your marketing campaigns, give your local audiences the same sense of festive fun (and become...

5 Savvy Ways to Advertise Your Automotive Business Right Now

Advertising an automotive business car dealership has proven to be a challenge since the onset of the pandemic. Chances are, you’ve probably been impacted by more than one obstacle. The pandemic inspired more online selling options and less...

Need New Hires? Find Top Talent With Recruitment Marketing

Using recruitment marketing to hire is far from being a new concept but has undoubtedly changed since the days when 'help wanted' signs were an essential strategy for acquiring new hires. It has become even more critical today as businesses in ...

Are People Still Watching TV?

Most marketers are struggling with the debate of whether TV ad campaigns or over-the-top (OTT) campaigns would be a better choice — but the truth is, they both offer a host of benefits. While TV advertising has a wider audience reach for your...

How To Grow Your Home Improvement Company With Advertising

There are no statements more accurate than ones that stress the importance of advertising for home improvement companies. Not only is advertising the most effective way of communicating the value of your brand to potential and existing customers,...