Get Involved with Cause Marketing in the Local Connecticut Community

An increasing trend over the years has been integrating cause marketing initiatives into business models. Consumers are more aware of the causes that their favorite brands are committed to, and they’re looking at that. Seventy percent of...

The Differences Between OTT and Connected TV

In the past couple of years, new platforms for viewing content have hit the market. Viewers have become more demanding of how and when they consume their content. With this increase in demand and the introduction of new platforms, businesses have...

Essential KPIs to Track for Measuring Marketing Success

In order to track your KPIs properly, you must know and understand what they are and how to interpret them. Tracking the right KPIs can make a huge difference in the success of your advertising campaign as you manage expectations. If you fail to...

Why Meredith Connecticut is the Right Media Partner for Your Business

Meredith Connecticut is a full-service media partner that provides the whole package: market research, television ads, social media and digital ads, email marketing, and more. The Meredith Connecticut team focuses heavily on ensuring that our...

Tips for Feeling Less Overwhelmed During the Commercial Production Process

Many people fear that the commercial production process will prove incredibly stressful. They worry that they will feel overwhelmed, pressed for time, or rushed to make decisions. In reality, however, the commercial production process does not...

The Difference Between a Branding and Call-to-Action Campaign

When creating an advertising campaign, it's critical that you cater to your business goals and your target audience. If you do not advertise with specific goals in mind, it can prove much more difficult to determine the success of the campaign as...

What is OTT?

The average American household subscribes to around three streaming services. These services see a high amount of viewership: the average American also streams around eight hours of content each day, between online video content and streaming...

Why It's Important to Have a Face in the Community

Consumers love to do business with businesses that are involved in the community. Millennial consumers, in particular, have learned the importance of voting with their spending dollars. They often choose to support businesses that support the...

Top 7 Ways to Leverage Back to School Time to Your Advantage

Back to school time is always a busy, exciting time in the community. This new school year may look very different for everyone in the country, and what that school year looks like may vary from one person to the next. Everyone, however, is...

How to Determine if Your Campaign Was Successful

Success looks different for every business and every campaign. It depends on a wide range of factors, including your goals, the size of your business, and even the results of past campaigns. Do you know what success looks like for your...