How to Leverage TV and Digital for Your Small Business

Digital advertising is an incredibly valuable marketing tool. It allows you to connect with consumers through a variety of online platforms. By utilizing digital marketing in combination with TV marketing, you can enhance your ability to reach an...

Top Tips for Utilizing Display Ads in Your Marketing

Did you know that digital advertising reaches 90% of users online? Display ads are an incredibly valuable part of your marketing plan due to their capability to attract audiences easily. It's an excellent strategy that can help increase both...

Programmatic Video: What Does it Mean and How Can Your Business Use It

Thanks to machine learning, you can now find the locations you need for your advertising more easily than ever. In fact, an estimated 75% of video ads are placed through a programmatic video algorithm. As a result, they can more effectively reach...

7 Questions to Ask Yourself to Evaluate Your Current Marketing ROI

Your marketing ROI is a major indicator of whether your campaign efforts are paying off. Unfortunately, many advertisers struggle to keep an eye on their overall return, especially when they've got so many other facets to monitor. With these...

Learn From the Experts: 6 Marketing Dos and Don'ts We Have Learned Over the Years

Marketing is constantly evolving in response to consumer trends, the specific needs of audiences, and new technology. Staying up to date on the best practices can feel like a full-time job, but it will also help you see the highest return on your...

Marketing Tips for Home Improvement Businesses in Connecticut

The home improvement industry has boomed in the last year. Now, more than ever, homeowners are taking on a vast number of home projects. They've spent a lot of time at home over the past year, and they're eager to transform and revamp their...

5 Steps for Branding Your Local Connecticut Business

Establishing your brand as a Connecticut staple is a critical part of building your brand and setting your business up for success. You don't want to be just another face in the crowd. Instead, you want to show interested consumers that you are a...

Don't Let Your Marketing Slip: 4 Tips for Marketing Success

Marketing is a challenge, especially when your time is taken up by all the other aspects of your business. Sometimes, you need a refresher to help you stay on the right track, whether you're struggling to remember the length of a successful...

Top 5 Tips for Creating an Eye-Catching TV Commercial

Making an excellent TV commercial is a complex process that, all too often, gets overlooked. Good production makes a TV commercial look effortless. Behind the scenes, however, a lot of work goes into producing a commercial with that degree...

7 Tips for Success When Marketing to Local Connecticut

To attract the local customers and clientele of Connecticut, you need to start with a local presence to help make you a fixture in the community. Increasingly, consumers are looking for ways to support local businesses. They understand the...