7 Tips for Success When Marketing to Local Connecticut

To attract the local customers and clientele of Connecticut, you need to start with a local presence to help make you a fixture in the community. Increasingly, consumers are looking for ways to support local businesses. They understand the...

7 Facts About TV Advertising You May Not Know

TV advertising has been around for decades and has survived the digital age. Despite its age, it remains one of the most powerful advertising platforms and isn't likely to go away anytime soon. If you're considering using this platform to...

Using Video as a Marketing Tool for Your Small Business

Video is an incredible marketing tool that can impact consumers more than many other forms of advertising. Viewers may retain as much as 95% of a message delivered via video, while they may withhold much less info from other mediums. Fifty-four...

Why Lifestyle Marketing is So Successful for B2C Businesses

Lifestyle marketing is a precious tool for businesses of all types. For B2C companies, however, it's particularly critical. Lifestyle marketing connects your brand to something your customers already feel a deep emotional connection to. 

For...

6 Social Media Platforms Your Business Should Be Taking Advantage Of

Looking for a cost-effective way to connect with your target audiences? Social media offers excellent access without much cost to you. Through automation software, it's even easier to maintain a presence on social media with minimal effort....

3 Reasons You Should Be Using Site Direct Vs. Programmatic

Businesses need strong advertising to succeed. Learning how to reach the right audience is a crucial means to use your advertising efficiently. Reaching those patrons isn’t always a guarantee, but you can take certain measures to increase your...

Tips for Sending Out a Top-Notch Email Blast

One of marketing’s main goals is to reach as many customers as they can where they’re most likely to engage with the materials. Email marketing is a highly effective marketing strategy in this regard since you can reach a broad audience with...

Small Business Tips for Social Media Marketing Success

Social media immediately soared in popularity for many consumers. With how well established it is, it’s an equally valuable tool for advertising your business. About 3.6 billion people use social media regularly worldwide. Utilizing social media...

The Difference Between OTT & CTV [INFOGRAPHIC]

In order to reach your target audience, it's crucial to use various channels to improve your ability to connect and engage with them. On average, multi-platform marketing shows 91% greater customer retention. Marketers advertising across multiple...

Integrating Email Marketing and TV Marketing

Integrating your marketing efforts can help you have a much more significant overall impact. Businesses with omnichannel strategies, including seamlessly-integrated email and TV marketing, may see 91% higher customer retention each year than...