Top 33 Digital Marketing Terms You Need to Understand

Digital marketing has become increasingly important to many businesses over the past several years. Today's marketers must be digitally savvy in order to effectively reach their customers. An average of 78% of internet shoppers conduct product...

Top Reasons TV Advertising Will Help Your Business Grow

TV advertising has been a popular advertising medium for a long time. An average of 60% of Americans are likely to make a purchase after viewing a TV ad, compared to an average of 40% who will make a purchase based on social media ads or online...

Why Wait? 6 Reasons to Start Building Your Brand Now

A day you don't put effort towards building your brand is a day that you're missing out on sales and building a customer base. Your brand is a tool: the public image through which you portray who you are, what you believe in, and why consumers...

New Year, New Plan: 7 Ways to Make 2021 Your Best Year Yet

 

This year has been challenging for everyone. Your business may have been forced to pivot its marketing, adapt its plans, and become more flexible than ever before as you navigated the obstacles put in your way throughout the year. Luckily, the...

Are You Reaching Your Target Audience? 6 Ways to Ensure You Are

Many marketers think that if they can just create the perfect ad campaign, they can exceed their sales goals, get their brand in front of the right people, and improve their entire business. You may find yourself constantly investing in new...

What is the Length of a Successful Marketing Campaign?

Have you ever considered the perfect length of time to run your ad campaign? Run your campaign for too long, and you may notice that it no longer has the impact you were hoping for. You may notice the return on your investment dropping and sales...

Why It's Important to Know Your Target Audience's Viewing Habits

Most people have clear habits that they follow on a regular basis. They may have specific behaviors that they engage in regularly, including the content that they view on a regular basis and how they view it. Not only are those behaviors normal...

How to Determine The Best Type of Creative for Your Advertising Goals

You have clear goals set for your next advertising campaign. You're eager to get started on your advertising. Your new marketing campaign will reach consumers, help them better understand your business, and provide them with insight into how you...

Top Tips for Your Healthcare Practice to Stand Out With Marketing

As a healthcare practice, you may find it difficult to market yourself. There are a lot of others trying to get their names out there, especially during these times. The wide range of practices looking for ways to market themselves, however, does...

6 Reasons Your Home Improvement Business Needs to be Advertising

Marketing your home improvement business is an ongoing process. You want to keep your business in front of potential customers whether you've got more business than you know what to do with or you're struggling to bring in enough clients to keep...